That’s adidas AG, the German-based sportswear company who own also Reebok and TaylorMade

The first ‘a’ in the name is always lowercase.  So that’s adidas and NOT Adidas.

Even if the text around the brand name is in uppercase the a remains ….. right, so it’s still aDIDAS.

If in doubt the company’s head office website will provide the authoritative answer.  Except it doesn’t.  It does cover the company history, and the various brands, but not the a as in adidas.

(We bring you this as proof of the ‘cutting edge’ intelligence to be found on PINboard):

Getting the  correct use of the a spelling of the company isn’t their only problem right now. The Times of India opened a report on how A adidas, the world's second largest sports goods maker, may take a Rs 1,350 crore hit after unearthing a massive commercial fraud in its Indian unit.

adidas  have already written off some 125 million Euro and may need to find another 70 million euro.

On top of which they can’t spell the giant company’s name. The German giant has already booked a negative impact of 125 million euros and warned it could take a further 70 million euros hit barely a month after replacing the local leadership team in India.

This makes it one of the worst financial irregularities to surface in the Indian arm of any multi-national company, and comes amid mounting concerns on corporate governance issues in the country.

In light of the above it’s a fair bet that the company have more to worry about than is it ‘a’  or is it ‘a’?