Never really knew the brand, saw it on Asos but then what brand isn't on Asos? Stumbled upon Aqua Couture while meandering Carnaby Street hiding from the rain, the never-ending rain. And it was sale season, so a rainy-day diversion became a buying binge. Of course, in typical unsatisfying fashion, everything I got needs minor alterations (maxi dresses like a foot too long, broken zipper on the short dress, frown lines on my face...) But the power to possess is a heady feeling, anyway. And don't you just love it when the things that you buy in store are cheaper online? It's a love-hate thing.