Hello out there (?) Hello …..anyone…. we need help.
Does trend forecasting work for you?
If yes, HOW? And does it work usually, or exceptionally? By which we mean do you follow the forecasts regularly or only sometimes (and even then because it confirms something you have already decided upon?)
Do you follow closely the latest shifts in colours, materials and designs?
Or do you study the forecasts, figure out what everyone else will be offering next season – and do the opposite?