Now you can drink adidas! The German company is presently trying out an energizer drink in Japan designed in collaboration with Coca-Cola. The beverage has been baptized “Aquarius Pro” and if the Japanese take to it, it will be distributed worldwide.
The test marketing is taking place in Japan. Aquarius Pro has been made from a soya base. It is currently only available in smaller outlets near sports stadiums or in sports outlets such as adidas Sports Performance Shops.
This is the first time that a major sportswear manufacturer and a drinks multinational have joined forces to design, produce and market a product which overlaps both their core activities. adidas is moving into FMCG and Coca-Cola getting nearer to the sports world.
Results of the test marketing program will be evaluated at the end of this year and if successful, Aquarius Pro may be in an outlet near you in 2011.
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