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Indonesia: World cup brings additional shoe orders

by FNA posted on 11 Jun 2010 

Indonesian shoe manufacturers has recently acquired additional orders worth US $360 million from six international and important footwear brands, partly due to the forthcoming World cup held in South Africa this month, according to Aprisindo Indonesian Footwear Association for Indonesian shoe manufacturers.

US-based, Nike Inc and New Balance; France-based, Lacoste, Japan’s Mizuno and Adidas Group and Puma from Germany are the six international key footwear brands, which have placed their future orders with Indonesian shoe manufacturers, owing to quality assurance.

With the World Cup being held in South Africa later this month, the demand for shoes has further increased and close to 70% of the sports shoes required for the championship will be delivered by Indonesia.

The new duties imposed on footwear produced in Vietnam and China has also helped the Indonesian shoe industry.

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