Mulberry has seen its profits hit by a poor turnover within Europe – it’s main market- and the ever-rising material costs. The departure of creative director Emma Hill has not helped either, as Mulberry’s shares sharply fell on the back of the news.
The original title of this video is “A Cashmere Story” but after viewing it twice the title “A Herder’s Story” seems far more appropriate. This is a video worth watching if you are interested in learning more about the life and struggles facing traditional cashmere goat herders in Mongolia.
Young and not so young, they’re betting on themselves. They leave a job in the city, or lose it, but they don’t lose hope and decide to recycle themselves, forsaking desk jobs to venture into a market that is waiting to be discovered: breeding alpacas and cashmere goats in Italy. Altogether, about five hundred families have invested time and money in one of these luxury species which in spite of everything, is untouched by the crisis.
Cashmere as a traditional luxury product falls directly into the 2013 luxury market outlook and if Bain & Co and Fondazione Altagamma are correct in their forecasts it appears that this will be another good year for this noble fiber and its South American relatives such as alpaca.
There's cashmere, and then there's Loro Piana - at least, that's what aficionados of the soft stuff will tell you. Known for its knitwear and high-grade wools, the Italian label has become a byword for luxurious chic, sourcing fine fibres from Peru, Australia, New Zealand and Mongolia for its men's, women's and homeware lines.